Using digital signage to entertain your audience enables you to educate and inform in a dynamic engaging method that resonates with customers in a positive way. As customers absorb information
differently, the ability to use images, videos, text and social media offers a broader range of engagement sources.
Adding interactive features also improves engagement building brand loyalty. Think social media with customers at a fashion retailer taking #selfies and posting on Instagram when trying a new outfit, or a diner posting a @twitter image of their meal, or the afterwork crew getting sweaty at the gym posting a team picture on Facebook.
The ability to put themselves as customers onto your digital signage screen promotes buy in to your product by your audience and as it is also on their social media platform of choice, it helps build your
brands’ story organically.
A digital signage screen at point of sale offers retailers the ability to value add through upsell of products – advertise special offers, highlight combo packs or upgrades, promote tickets for upcoming events or display what is available in store.
SalonSense Media recently released research documents stating that 60 percent of buying decisions are made at point of sale and nearly 30 percent of customers find digital signage at point of sale influences their purchasing decision.