What is it?
Digital signage is simply a digitised version of the traditional sign post or message board. It is easily recognisable; from the food menus at MacDonald’s to the train station notice boards on your way to work; digital signage is rapidly becoming the norm for businesses.
"Over 40% of shoppers say that digital displays can change what they buy because relevant information is served close to the point of purchase."
Why use it?
It helps organise work places, boost sales, and display advertisements in a more interactive way than ever before – capable of passing far more information, often instantaneously than traditional boards. A digital signage solution can help managers easily organise meetings with instant messaging across connected screens, streamlining the classic pin noticeboard of yesteryear.
There are numerous examples of how digital signage is generating more sales and creating greater efficiencies for businesses – here are just a few:
- To showcase company highlights and client work in receptions or foyers for waiting guests to browse
- Ability to schedule messages and promotions for global or national campaigns across different time-zones, such as Black Friday or Public Holidays
- Schedule internal-workplace meetings in real time, while providing a platform to interactively showcase the topics on-screen when the meeting convenes
"92% of hoteliers believe by 2020 guests will expect to be able to tailor their stay with self check-in kiosks."