Gone are the standard touch screen concept which has been around for some time, welcome the new way to capture passing consumers and engage with them longer using innovative interactive features that can include the item of technology modern consumers are familiar with, their mobile phone.
We are not talking about Twitter, Instagram or Facebook, we are talking about true engagement. The ability for consumers to manage what they see displaying on the screen within the retail store window. SedaoLive CLOUD, manufactured by UK based Sedao Digital Signage has a platform with features that empower customers to make their own selection of content using platform generated QR codes.
Yes, we’ve used QR codes before, but not like this. The SedaoLive CLOUD digital signage platform enables retail user to create and display presentations with QR codes within the content. These QR codes when scanned by the consumer passing by, in turn enables them to select from a range of videos, posters and images, exactly what displays out on the large screen.
For example, a consumer passing an estate agents can scan the QR code, select the image that corresponds with the property they want more information on, then all the details for that property are displayed on the screen. The information can be set to display for a certain duration then revert back to the full property list. This also enables the consumer to repeat the process on other properties.