Colchester Zoo

Objective

The objective of the project was to replace existing printed signage boards that displayed menu offerings at multiple eateries around the premises and the static printed visitor noticeboards throughout the premises.

The digital and marketing team at Colchester Zoo identified the need for a more flexible and cost-effective platform that would enable them to broadcast event information, offers, update menus and regular safety information, whilst having the ability to react immediately to distribute instant messages quickly and efficiently.

Selection process

Colchester Zoo’s selection team had certain key requirements:

• Cost effective long term
• Ability to quickly update screens simultaneously 
• Ability to easily change the menu items, prices, deals 
• Easily scalable, as new screens would be added in the medium and long term
• Scheduling capability

Researching solutions and products that other attractions had installed, the team also took advice from their existing technology supplier who evaluated the Sedao solution based on the key requirement criteria.

Sedao solution

The SedaoLive CLOUD solution by Sedao offered an affordable product which ticked all the key requirements.

Unique Features:

• Centrally management account 
• Ability to share content across multiple screen for simultaneous updates 
• Cost-effective and time saving

Outcome

A more flexible and informative distribution of information as the SedaoLive CLOUD solution ensures visitors to Colchester Zoo are more engaged and updated on all aspects of the attraction as the team have the ability to broadcast dynamic content in advance or instantly.  In addition, the screen installations are also more effective in themselves, successfully replacing the hardboard signage which was taking up space within paths.

 

See testimonial below from Amy Smith, the Digital Manager at Colchester Zoo.