The objective of the project was to replace existing printed signage boards that displayed menu offerings at multiple eateries around the premises and the static printed visitor noticeboards throughout the premises.
The digital and marketing team at Colchester Zoo identified the need for a more flexible and cost-effective platform that would enable them to broadcast event information, offers, update menus and regular safety information, whilst having the ability to react immediately to distribute instant messages quickly and efficiently.
Colchester Zoo’s selection team had certain key requirements:
- Cost effective long term
- Ability to quickly update screens simultaneously
- Ability to easily change the menu items, prices, deals
- Easily scalable, as new screens would be added in the medium and long term
- Scheduling capability
Researching solutions and products that other attractions had installed, the team also took advice from their existing technology supplier who evaluated the Sedao solution based on the key requirement criteria.